Don't Google Your Own Business & Here's Why We get it. It’s tempting to Google your business name to see how your site is doing. It may seem like a harmless thing to do, but in reality, it can be detrimental to your website’s performance. Google is constantly evolving, with algorithms that change almost daily, and what you see when you search is not always what your customers see. If you Continue Reading
Search Engines
How Do I Leave a Google Review?
There's a Reason Someone Doesn't Leave You a Review If you're looking for help with reviews, it's important to know that people don't leave reviews for one of two reasons; they don't know how to leave a review or they forget. If you've landed on this blog post looking for how to instruct your customers on how to leave reviews for your business, you need a system that will bypass the reasons Continue Reading
What is Zero-Click Search Behavior?
When Search Stops at the Google Results Page If you've been involved in working on search engine optimizations (SEO) for your website or simply noticed a decrease in your organic search traffic, you may have heard the term "zero-click searches" referenced over the past couple of years. It may even be the first time you're hearing it. Either way, zero-click searches are increasing at quite a Continue Reading
The Power of Reviews: Why They Matter for Your Business
Want More Customers? Start With More Reviews 91% of younger adults trust online reviews as much as personal recommendations. In today's digital marketplace, reviews aren't just nice to have, they're essential. First Impressions Matter Just as you can quickly determine which pepper to grab in the grocery store based on split-second indicators such as appearance, age, color, size, and Continue Reading
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
An Introduction to Google Ads
Last Updated: 8/21/2025 What are Google Ads? The easiest explanation is that it is an online advertising platform. Like every online marketing platform, things are certainly a bit more complex than that. But the following information is meant to help provide you with an introduction to Google Ads, how they can be used, why they work, and where to get started. So let's jump in and find out more Continue Reading
