The Way People Find and Choose Businesses is Quietly Changing We’re asking questions instead of scrolling, and clarity matters more than ever. This post shares what I’ve been noticing, which is why good businesses sometimes disappear, how context and consensus build trust, and a simple way we can help the people and places we care about. I’ve Been Noticing Something About How People Find Continue Reading
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Reach + Reputation = Your Brand
In Short, If marketing feels harder than it should, the problem usually isn’t effort. It’s that your efforts aren’t aligned long enough to compound. Small business owners aren’t short on effort. They’re posting, updating things, and trying to do the “right” marketing activities. And yet marketing still feels heavier than it should. Marketing isn't confusing in a loud way, but rather Continue Reading
What Most Small Businesses Get Wrong About Marketing (And Why It Feels Harder Than It Should)
Does Marketing Feel Harder Than It Should? This article is written for small, local, and independently owned businesses across industries. It builds on the same short video series but reframes the ideas around how everyday customers actually discover, evaluate, and choose local businesses. Over the past week, we shared a short video series called “What Most Local Businesses Get Wrong About…” Continue Reading
Why Some Local Businesses Show Up Everywhere (And How You Can Too)
What “showing up everywhere” actually means and how to make it happen This post is part of our short video series breaking down why some local businesses seem to show up everywhere, and how you can build the same kind of visibility without doing more marketing. If you prefer to watch instead of read, each section of this article lines up with a video episode in the series. If you’re reading Continue Reading
5 Common Challenges When Claiming Your Google Business Profile (and How to Overcome Them)
Why Google Business Profile Verification Fails (and What to Do Next) Claiming your Google Business Profile (GBP) is one of the most important steps you can take to improve your local visibility, but for many business owners, the process isn’t always smooth. From failed verifications to suspended listings, small issues can quickly turn into big frustrations. Here are five of the most common Continue Reading
The 5 Pillars That Drive Predictable Growth in a Referral-Based Business
The 5 Pillars That Make Growth Predictable In Part 1, we covered why referrals alone can plateau. Even great businesses hit slow periods because referrals are hard to forecast and easy to leak after the introduction. Now let’s talk about how to grow referral-based businesses in a way that feels natural, not pushy. There are 5 pillars that drive predictable growth, regardless of Continue Reading
