A Handful of Overlooked Basics, Not a Total Overhaul, Are Usually the Culprit The biggest, fastest wins for your SEO usually come from fixing basics that tend to drift over time: broken links, missing meta descriptions, outdated content, and contact information that no longer matches across your website and directories. Websites change, pages get added and removed, and details shift, so Continue Reading
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How Do I Know If a Domain Name Bill Is Legitimate?
Some Notices Are Designed to Look Like an Unpaid Invoice for a Domain You Already Own, So It Pays to Check Before You Send Money That bill is likely from a company that isn't your actual domain registrar, sending an official-looking notice hoping you'll pay it without checking. Your domain name is a valuable company asset, and paying the wrong bill can mean accidentally handing control of it to Continue Reading
Why Did I Get a Bill From a Directory Company I Don’t Recognize?
Some online business directory companies use questionable business tactics to get your business. Pay attention to the invoices you receive and make sure you're paying for services you've requested and agreed to receive. This is advice that can be applied in many aspects of life, but today we're talking about bills that you might receive from business directory or online listing Continue Reading
Can You Require People to Share to Enter Your Facebook Contest?
Because It So Common To See This Entry Requirement No. Facebook does not allow you to require someone to share a contest or giveaway post to their personal timeline in order to enter. It's against Facebook's own rules, and pages, groups, or events that violate it can be taken down. Facebook was built for people, and each person controls their own personal settings. Some people allow Continue Reading
How Do I Know if My Content Should Be a Page or a Post?
Your Quick Guide to Deciding Where Content Belongs If the content is stable and core to your business, it belongs on a page. If it's timely, dated, or likely to change often, it belongs in a blog post. Getting this right matters for two reasons: it helps visitors find what they need without digging, and it gives search engines the signals they need to rank your site and serve it up as the best Continue Reading
What ChatGPT Knows About Your Business That You Don’t
AI Search Is Looking Beyond Your Website A client recently asked us why a competitor kept showing up when she asked ChatGPT questions related to her business, but her own business didn’t. Her website was solid. Her copy was clear. So what was AI seeing that she wasn’t? Here's the shift we're seeing: a good website used to be most of the foundation of your online presence. Now it's one piece Continue Reading
