Q. I’ve been informed that my DOMAIN is up for renewal. What exactly is a domain and why do I need to renew it? A. Your domain name (many of our clients use multiple domain names), basically represents an address where your website can be located online. It is what your customers will think of when they try to locate you and how you will express your business to customers, clients, donors or Continue Reading
Blog
The Rules for Recycling Blog Posts
Can blog posts be recycled and used again? In a matter of speaking, yes. BUT, there are a few rules to follow so that you don't jeopardize the integrity of your blog and the content you've got indexed with search engines. Rules for Recycling Blog Posts Be Creative! There are many ways to draw attention to older articles, such as; Continue Reading
How to Grow Your Evergreen Blog Content
There are many different types of content you can publish on your blog, such as newsworthy or timely content. But, evergreen content will work the hardest for you, for the longest. Every blog needs some evergreen content! What is Evergreen Content? Evergreen content is valuable and high-quality blog content written to drive traffic to your website for a long time, usually years. It is Continue Reading
Understanding TikTok
The writing was on the wall over a year ago that Tik Tok was the social media channel to watch, and it wasn't long before businesses started testing the marketing waters with arguably the most downloaded app today. If you haven't taken the leap into this video-driven platform yet, here is some simple advice so that understanding TikTok basics isn't a barrier for you. Now, get ready to dive Continue Reading
Building Life-Long Customers
With a solid foundation in place and a strategic (and carefully measured) marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love, and trust you. Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different than focusing on the more foundational Continue Reading
Struggling with Ideas for Content Creation?
Sometimes coming up with content ideas can be a breeze, and other times you're stuck scratching your head with no idea where to even begin! One great strategy is to take a look through your most recent keyword research that was completed for your website. Find terms that are trending in your industry, or even questions that your audience is asking. The ideas will start coming to you! Tapping Continue Reading
