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A notepad with a green recycling symbol is on a desk surrounded by a laptop, glasses, colored pencils in a glass, a pencil, and a pen. Sunlight casts shadows across the workspace.

February 22, 2023 by Beth Gasser

The Rules for Recycling Blog Posts

Can blog posts be recycled and used again? In a matter of speaking, yes. BUT, there are a few rules to follow so that you don't jeopardize the integrity of your blog and the content you've got indexed with search engines. Rules for Recycling Blog Posts Be Creative!  There are many ways to draw attention to older articles, such as; Continue Reading

Filed Under: Social Media, Websites

A person types on a laptop displaying a blog post. The desk has colored pens, highlighters, a magnifying glass, and a notebook scattered around.

January 11, 2024 by Beth Gasser

How to Grow Your Evergreen Blog Content

There are many different types of content you can publish on your blog, such as newsworthy or timely content. But, evergreen content will work the hardest for you, for the longest. Every blog needs some evergreen content! What is Evergreen Content? Evergreen content is valuable and high-quality blog content written to drive traffic to your website for a long time, usually years. It is Continue Reading

Filed Under: Websites

girls watching Tik tok on her cellphone

February 22, 2023 by Beth Gasser

Understanding TikTok

The writing was on the wall over a year ago that Tik Tok was the social media channel to watch, and it wasn't long before businesses started testing the marketing waters with arguably the most downloaded app today. If you haven't taken the leap into this video-driven platform yet, here is some simple advice so that understanding TikTok basics isn't a barrier for you. Now, get ready to dive Continue Reading

Filed Under: Social Media

Customers shopping online from cell phone

October 10, 2022 by Vivid Image

Building Life-Long Customers

With a solid foundation in place and a strategic (and carefully measured) marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love, and trust you. Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different than focusing on the more foundational Continue Reading

Filed Under: Marketing, Websites

ideas for content creation

May 22, 2024 by Amanda Caven

Struggling with Ideas for Content Creation?

Sometimes coming up with content ideas can be a breeze, and other times you're stuck scratching your head with no idea where to even begin! One great strategy is to take a look through your most recent keyword research that was completed for your website. Find terms that are trending in your industry, or even questions that your audience is asking. The ideas will start coming to you! Tapping Continue Reading

Filed Under: Marketing

A young woman with long blonde hair and a striped shirt holds her palm to her forehead, looking frustrated or surprised, with her mouth open in disbelief, against a bright pink background.

July 25, 2025 by Beth Gasser

Top Facebook Mistakes You Don’t Want to Make

Don't Make These Mistakes The #1 Mistake You Don't Want to Make? No Cover Image: There’s got to be something you can use! Don’t leave your cover image blank. You need this space to make a good first impression. You don’t have to have a big budget or be a designer to take advantage of the cover image space. You get one chance at a first impression, so don’t blow it. Continue Reading

Filed Under: Social Media

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