Video is essential to successful marketing in today's world. Videos can help you tell your story in a way that the written word cannot. Whether your video focuses on how-to/education, product introductions, testimonials, behind-the-scenes, interviews, or something more on the entertaining side- whatever creative ideas you can dream up, there are so many ways to use your video. Let's take a look Continue Reading
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Instagram: Reels Basics
If you like to be on the forefront of social media marketing, you might want to check out Instagram Reels if you haven't already. Reels is Instagram (and Facebook's) short-form video platform, and it's definitely gaining traction and being used by businesses and individuals around the world. Reels Changes Instagram Up a Bit! There are some very unique aspects of Reels that include vertical Continue Reading
Does My Website Need a Cookie Policy?
Website Cookie Messages Are Popping Up You have likely noticed a large number of websites hitting you with a "Cookie Policy" over the past few years when you visit their site. It probably mentions something about the site using cookies and data collection, and asks you to either accept this or informs you that continuing to use the site constitutes your acceptance. But what is this cookie Continue Reading
WordPress Blog Formatting – Do’s and Dont’s
One of the key benefits of the WordPress platform is that once the foundation of your WordPress site is developed, you can easily add new content as a blog post, without being a web developer, graphic designer, or programmer. But, there are some best practices when formatting your WordPress blog posts that can help you to look more professional, drive traffic to other areas of your website, and Continue Reading
Social Selling with LinkedIn
Is your Linkedin account feeling a little bit quiet? Are you looking to build your personal brand or company brand, but are not sure how to do it on Linkedin? Here is a daily method of Linkedin marketing for social selling that will help you maximize your Linkedin connections, and turn them into customers or partners rather than just connections. Try this everyday for a month, and let Continue Reading
Users Unknowingly Care About Aspect Ratios
Updated 8/22/25 - So you took our advice and started posting videos on social media. Great! But now you are realizing that your videos aren't getting the engagement you'd hoped for! This could have to do with the aspect ratio or sizing you are using to record your videos! Over 83% of people are using social media on a mobile device instead of a desktop. So we will focus on aspect ratios for Continue Reading
