How Great Content Improves Your Ad Performance When Google recognizes that your landing page content matches the search queries and ad content well, your quality scores improve. When quality scores improve, it contributes to a higher ad rank. A higher ad rank will increase the chances that your ad will achieve a higher ad position, heighten your ad auction eligibility, potentially lower your Continue Reading
Blog
Today’s Marketplace is Too Competitive to Be Wasting Money
Maybe you've experienced this yourself? You get an email that catches your attention and promises all kinds of incredible marketing results for your company. Business owners are often solicited to pay for various marketing tactics without a proven plan to follow. Convinced to buy, you're often left feeling like a heavy "FOG" is impairing your sight and you have no clue if your business is Continue Reading
5 Ways Employee Retention & Turnover Affect Your Marketing
We certainly wish for you a high staff retention rate, but turnover happens at all companies. Some employees move on, and when that happens, it's important you take action to protect your company and its reputation. After all, everything you do is marketing, and we want the very best competency and credibility for your business moving forward. Why Does It Matter? Digital marketing is all Continue Reading
The Pets of Vivid Image
We wanted to take a moment to introduce you to the pets of Vivid Image that bring excitement, enthusiasm, the occasional frustration, and continual laughter to our lives! Yoda & Wicket Yoda and Wicket are two French Bulldogs who have clearly mastered the Force… of relaxation. They're experts at finding the most comfortable spot on the couch and staying there for hours (unless a tasty Continue Reading
Yes! You Can Repurpose Blog Content
Repurposing blog content is smart, and you can look at it two ways. You can repurpose your older blog content in new places such as social media and emails to your clients. The other way is today's focus, and that is repurposing old blog posts into new ones! Recycling content is a great way to come up with fresh content, as long as you take the time to follow the tips in today's Marketing Minute. Continue Reading
Is Social Media Right for Your Business?
Social media is a very general term and isn't limited to Facebook or YouTube. In fact, there are hundreds of different social media platforms from which to choose, and the challenge is determining which is best suited to your business, goals, and target market. Remember, social media is a shift in how people interact, share information and choose to communicate. Your business already does those Continue Reading
