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definition of common web design and online marketing terms

February 9, 2026 by Beth Gasser

Common Terms We Use – Defined

A | B | C | D | E | F | G |H | I |J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A  A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all Continue Reading

Filed Under: Design, Email, Marketing, Mobile, News, Resources, Search Engines, Social Media, Websites

family achievement center video

September 18, 2024 by Vivid Image

Family Achievement Foundation Selected to Receive Donation

Beth makes a donation to the Family Achievement Foundation Beth Gasser, Owner of Vivid Image, donated $250 in September to the non-profit, Family Achievement Foundation, based out of Woodbury, MN. Family Achievement Foundation provides direction, resources, and a community for parents and caregivers who are trying to navigate through a challenging diagnosis for a child. “Having recently Continue Reading

Filed Under: Charitable Giving, News

Google Calling

August 21, 2025 by Vivid Image

Is Google Calling Me? Or Is It a Scam?

Last Updated: 8/21/2025 Do you get continuous calls from Google at your business? Guess what — it probably isn’t Google. We’ve had a number of different businesses ask why Google keeps calling them. When looking at each situation we determined it probably isn’t Google, but more likely a scam. This is common, so Google created a support document about this specific topic. There are a few Continue Reading

Filed Under: News

A close-up of a computer screen displaying the word Password above a password entry field with obscured characters represented by asterisks.

September 23, 2024 by Justin McGuire

All You’ve Ever Wanted to Know About Passwords

Passwords are the Keys to Our Digital Lives As more and more of us continue to move our lives online, it’s important to remember the tried and true “rules” of a good password. Below are some tips and guidelines to help you keep your online data safe. Tip 1: One Password to Rule Them All! How many passwords do you use? If your answer was one I have some bad news for you. All too often Continue Reading

Filed Under: News, Websites

The word WHITESPACE in bold orange text is centered in a box, with dashed arrows pointing outward to blank areas, visually highlighting the importance of whitespace around the text.

August 9, 2024 by Vivid Image

The Power of Whitespace

What is Whitespace? Whitespace, also known as negative space, is a design term that describes an empty area without design elements. This would include things like pictures, text, icons, etc. Despite the name being commonly referred to as white space, this empty area can actually be any color! Whitespace can be found in many forms of design, including websites, social media posts, print pieces, Continue Reading

Filed Under: Design, News

A digital event form with fields for title, date, time, description, price, organizer, and venue integrates seamlessly with your events calendar. A sidebar menu offers options like Events, Add New, Tags, Event Categories, Series, and Venues.

July 16, 2024 by Vivid Image

7 Tips for Optimizing Your Events Calendar

An events calendar on your website is a powerful tool for engaging your audience, keeping them informed about upcoming events, and giving them a reason to return to your site. However, simply having a calendar isn’t enough. To truly benefit from it, you need to keep it updated and know how to use it effectively. Here are seven tips to help you get the most out of your events calendar, ensuring Continue Reading

Filed Under: News, Websites

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