If you haven’t heard yet, there’s a new thing in town called Google Analytics 4 (GA4). The current Google Analytics platform (Universal Analytics or UA) is on its way out. GA4 will be the only version available to track data on your site as of July 1, 2023, when you will need to rely solely on data collection with GA4. How Do I Upgrade to GA4? If you’re a client of ours with the Safe and Continue Reading
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Ciera & Katie Designate $500 to Charity
Katie Donates to Feed My Starving Children Katie Schmidt is a graphic designer at Vivid Image, and she selected Feed My Starving Children as the recipient of her $250 donation in April. Each year, hunger causes nearly half of deaths in children under 5 years old, and FMSC believes hope starts with food. Katie shares, “throughout the past couple of years I have been able to volunteer Continue Reading
How Long Should a New Website Be Expected to Last Me?
Wouldn't it be nice if every new thing we purchased stayed pristine and never wore out, especially larger ticket items like cars, homes, and websites? Proper maintenance helps a ton, but the fact is everything has parts that need to be replaced at some point. When it comes to a website, the parts include all kinds of things that get outdated faster now than ever. In years past, it was common to Continue Reading
Justin Designates $250 to Charity
Justin McGuire is a programmer at Vivid Image, and he selected Relay for Life of McLeod County as the recipient of $250 in February. Relay for Life is an annual community-based fundraiser for the American Cancer Society. Every year volunteers sell luminary bags in honor of or in memory of loved ones with cancer. Thousands of bags are lit along a path that event participants walk for hours to raise Continue Reading
Instagram: Reels Basics
If you like to be on the forefront of social media marketing, you might want to check out Instagram Reels if you haven't already. Reels is Instagram (and Facebook's) short-form video platform, and it's definitely gaining traction and being used by businesses and individuals around the world. Reels Changes Instagram Up a Bit! There are some very unique aspects of Reels that include vertical Continue Reading
Does My Website Need a Cookie Policy?
You have likely noticed a large number of websites hitting you with a "Cookie Policy" over the past few years when you visit their site. It probably mentions something about the site using cookies and data collection, and asks you to either accept this or informs you that continuing to use the site constitutes your acceptance. But what is this cookie business all about, and how do you know if your Continue Reading
