So you took our advice and started posting videos on social media. Great! But now you are realizing that your videos aren't getting the engagement you'd hoped for! This could have to do with the aspect ratio or sizing you are using to record your videos! Over 83% of people are using social media on a mobile device instead of a desktop. So we will focus on aspect ratios for mobile use. Why Continue Reading

Why Two-Factor Authentication and Admin Roles are Important Setting up Two-Factor Authentication on your Facebook account helps your Facebook profile, Facebook Page or Facebook Business Manager stay secure.  If you have any admin roles on your Facebook page, you must have Two-Factor Authentication set up.  Check with the other admins on the Facebook page to make sure they do as Continue Reading

Who would have guessed that the pound sign symbol (#) would become so popular as the “hashtag” we know today? It has become part of many of our daily online conversations on social media. The hashtag was first used on Twitter in 2007, but without the hyperlink. Later Twitter embraced the hashtag and automatically created a hyperlink for anything that was preceded by a #. It did not take long Continue Reading

We’ve established why you should create video content for your social media audience, but you are probably wondering what you can record to produce quality video content. Remember, good video content allows you to show off your brand personality and values.  It’s important to think from the perspective of your audience and determine what types of content they want to see from your business. Continue Reading

It's an excellent idea to take the time to optimize your YouTube channel and videos to help people find you on YouTube if they aren't following a link from your website. YouTube actually does a good job of returning relevant results to users who use its search feature. Therefore, you'll want to do what you can to help your videos show up in search results by following these easy steps for Continue Reading