How Does DNS Work? Every device connected to the Internet has a unique IP address, which is a series of numbers (like 192.168.1.1). However, remembering these numbers for every website would be nearly impossible for humans. That's where DNS comes in to make it easy enough for anyone to use! When you type a web address into your browser, here's what happens: This process happens in Continue Reading
Websites
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
All You’ve Ever Wanted to Know About Passwords
Passwords are the Keys to Our Digital Lives As more and more of us continue to move our lives online, it’s important to remember the tried and true “rules” of a good password. Below are some tips and guidelines to help you keep your online data safe. Tip 1: One Password to Rule Them All! How many passwords do you use? If your answer was one I have some bad news for you. All too often Continue Reading
Clarify Your Message & Win More Customers
Let’s Get Clear Of course you want your site to be visually please, and it should! But, keep in mind that the average time users spend on a web page is about 52 seconds. So how do you keep them there longer and get them to scroll farther down the page? The answer is to invite them into a story. Look back at your homepage again and position yourself as a potential customer. When you look Continue Reading
7 Tips for Optimizing Your Events Calendar
An events calendar on your website is a powerful tool for engaging your audience, keeping them informed about upcoming events, and giving them a reason to return to your site. However, simply having a calendar isn’t enough. To truly benefit from it, you need to keep it updated and know how to use it effectively. Here are seven tips to help you get the most out of your events calendar, ensuring Continue Reading
Website Maintenance Checklist
To help people who may have the unofficial title of “webmaster” or "website administrator" somewhere in their job description, we have come up with a very basic webmaster checklist to help you manage the daily, weekly, monthly, quarterly, and yearly website maintenance tasks. Following these recommendations will put you ahead of your competition and on track to give your customers a remarkable Continue Reading
