Social Media for Small Business
Feel confident stepping into the realm of social media & harnessing it as a powerful tool for your business success. This guide is your compass through the landscape of best practices, common questions, platform-specific guidelines, and, most important, opportunities! Turn social media into an enduring asset to nurture online engagement and business growth.
A Guide to Excelling on Social Media
Establish Your Social Media Presence
Choosing the right social media platform can truly amplify your small business’s voice, but you don’t need to be everywhere—time is precious. Focus on where your audience is and what fits with your brand’s voice. It’s more important to dedicate time to creating engaging content and maintaining consistency on one or two platforms than to overextend across too many.
- What are some common terms for Facebook I should know?
- Is social media right for my business?
- How can I use social media for my small business?
- What social media platform should I use for my business?
- Do I really need a website or is social media enough?
- What are some social media policy considerations for employees as well as my business?
- How can I create a social media calendar?
- What is a social media calendar and some benefits of using one?
- What are some common social media mistakes that hurt my business growth?
- How can I use social media to make my tradeshow more successful?
- How does employee turnover impact my marketing efforts?
- What are Calls to Action (CTAs) and why are they important for my website?
- How to get my employees more involved in social media?
With so many businesses building their Instagram communities and millions of active users logging in every day, it’s important to know how to best use Instagram for your small business. It’s changing everyday, so use this guide to keep your account engaging.
- What do I need to know when getting started on instagram?
- What types of posts will help my business succeed on Instagram?
- What can get my business’s Instagram account suspended or taken down?
- What content should I avoid posting on my business’s Instagram to prevent issues?
- What are Instagram Reels, and how are they different from regular posts?
- I feel like my Instagram isn’t growing – what am I doing wrong?
- How can I boost my business’s Instagram engagement?
- How can I make my business videos look professional on social media, even if I don’t have a big budget?
With numerous Facebook users logging in multiple times daily to browse their newsfeeds and catch up with friends, it’s a hub of customer activity. If you determine many of your customers and prospects are on Facebook, then it’s crucial for your business to be where your audience is, making Facebook an essential platform for connecting and engaging.
- What are some Facebook tips for growing my business?
- How do I access my Facebook business page?
- What are Facebook’s rules about running contests for my business?
- How do I add two-factor authentication to my Facebook business page for better security?
- Do I need Facebook Business Manager for my business?
- Are Facebook likes or shares more important for my business?
- Why should I care about a Facebook pixel and how can it benefit my business?
- How can I use Facebook events to drive sales for my business?
- How can I increase attendance at my Facebook event using social media?
LinkedIn offers a vast network of professionals, serving as the perfect platform for engaging with current & prospective clients, connecting with industry peers, and interacting with thought leaders. LinkedIn also helps employers to fill positions and extend their reach beyond more casual, less business-centric platforms.
- What do I need to know about LinkedIn’s community guidelines for my business?
- How can I use LinkedIn to get more sales for my business?
- What mistakes should I avoid to keep my business’s LinkedIn Page professional?
- How do I build relationships with potential clients on LinkedIn?
- How can my business create engaging content for LinkedIn?
- How can I expand my business’s professional network on LinkedIn?
- How can I use LinkedIn to find qualified candidates and streamline my business’s hiring process?
- What strategies will help my business attract highly qualified candidates?
What to Post on Social Media
Creating content for social media should strike a balance between showcasing your brand’s personality and demonstrating its expertise. Mix educational posts and industry insights with behind-the-scenes glimpses and engaging visuals to spark conversations and build relationships.
- How can my business get more engagement on social media?
- What are the secrets to creating viral content?
- Can I use images I find on Google for my business website/social media?
- How can I keep my social media content fresh and interesting?
- How can AI content creation tools benefit my business, and what are the first steps?
- How can I develop content ideas for my business’s social media marketing strategy?
- When is the best time to post on social media to reach my target audience?
Video
Creating video content is more important than ever before. And when it comes to social media, video content is king. That’s because people are more likely to watch a video than they are to read.
- Are there any affordable ways to get started with recording better quality videos for my business?
- How to make my business stand out on social media using video?
- How can I promote my business videos on social media besides YouTube?
- Why do aspect ratios matter for social media videos?
- What Makes for Good Video Content?
- How can I use video to improve my marketing results?
- What are the top trends in short-form video marketing?
- How do I get started with TikTok for my business?
- How can I make better live videos for my business on social media?
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