Let’s start with a simple question. Have you ever shared a post on Facebook or LinkedIn, added a link, and then wondered why it didn’t get much traction? The good news is, you’re not alone. And more importantly, it’s not necessarily your content. Something Has Shifted Over the past few years, platforms like Facebook and LinkedIn have been getting smarter about what they show to users and Continue Reading
Social Media
How Do I Get More People to My Facebook Event?
Getting RSVPs on Facebook Isn’t Automatic. If you are organizing an event, whether you are a small business, nonprofit, or community group, posting it on Facebook is a logical first step. But here is the truth: just creating the event is not enough. Unless you actively promote it, Facebook Events will not magically fill seats. In this post, we will walk you through what really works, and what Continue Reading
Facebook Likes or Shares: Which Do I Want More of?
What Is a Facebook Like Worth? The average Facebook user probably doesn't over-think their actions on Facebook. Most people don't even bother with an engagement other than the first one listed, which is "Like". However, when they connect with the content and feel it is interesting, enlightening, or funny enough, Facebook users will comment and share. So, are all actions on Facebook equal when Continue Reading
How to Check Your Community Standards Status on Your Facebook Page
10 Easy Ways to Promote Your Facebook Event & Get Better Attendance
There are so many different ways to leverage Facebook marketing, including through Facebook Events. Depending on the nature of your business and your marketing strategy, you probably have some type of event to promote from time to time, whether virtual or in-person. With a little effort in promoting and managing the event through Facebook and other social networking sites, word will spread and Continue Reading
How to Make Awesome Social Media Graphics Without PhotoShop
Photo-editing tools like PhotoShop are expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to be as self-sufficient as possible and make quick, original images on their own. The good news? There are simple online tools and design principles that can help you create professional-looking social media graphics for Facebook, Instagram, LinkedIn, Continue Reading
