Google has a feature that will help you catch customers' attention and draw them to your business listing in Google search. You can now post special events, announcements and promotions on your Google listing. If you've already claimed and verified your business/organization you'll be able to create a post immediately. Otherwise, you'll need to complete the claiming process first. How To Continue Reading
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The Elusive Website Address
Is finding your website, similar to pinning down Bigfoot? Elusive website addresses aren't good. You spend too much time on building, launching, and updating your website for it not to be used, found or remembered. Sometimes it seems logical where you need to list your website, and other times it takes a reminder checklist to make sure some place important doesn't get missed.The following list is Continue Reading
What is a Landing Page?
Even if you have a rocking website, you may want to consider driving some targeted web traffic to a landing page instead of always to your homepage. A landing page can allow you to give a specific audience a targeted message about the product line or unique offer that they are most interested in, while generating leads, and giving you measurable results of your marketing efforts. Marketer, Continue Reading
Which Should You Choose: Facebook Ads or Google Ads?
Facebook Ads & Google Ads are two different digital marketing platforms. They both provide great avenues of advertising, but have different benefits depending upon your current business goals. Some people decide to go with one or the other, while others utilize both to help them achieve maximum results. Facebook Ads Facebook Ads are passive ads, meaning the ads are displaying to people Continue Reading
The Mystery Behind Viral Content
Creating viral content involves creating a fantastic experience for the reader or viewer, and it is something every small business owner or marketer tries (or should be trying) to do. What makes a piece of content go viral? Some people seem to have the Midas touch when it comes to virality, while others struggle to get their content seen by anyone other than their mom. So what is the secret to Continue Reading
The Rise of “Near Me” Searches Increases the Importance of Google Business Listings
People are typing phrases like "hardware store near me" or speaking into their device "foot doctor nearest me". The way we search has changed forever, and search engines like Google are continually trying to keep up with our habits. The rise in this type of search really means people are tired of search results that don't pertain to them, and an attempt to cut through the clutter and get to the Continue Reading
