Social media is a very general term and isn't limited to Facebook or YouTube. In fact, there are hundreds of different social media platforms from which to choose, and the challenge is determining which is best suited to your business, goals, and target market. Remember, social media is a shift in how people interact, share information and choose to communicate. Your business already does those Continue Reading
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How to Respond to Negative Online Reviews
Online reviews are not new, but they are becoming more prominent. This is causing more businesses and customers to pay attention to them. Negative online reviews often capture the attention of viewers, customers and businesses alike. Two common questions: Deleting Negative Online Reviews Normally, you cannot delete negative or any online reviews. Online sources like Google, Facebook, Continue Reading
The Secret to Gaining More Customers
How do you normally find restaurants, retailers, and service providers? Do you search online for options? Many people do. This is the powerful impact of online search listings. A recent statistic indicates that 85% of people who search online for a restaurant make a purchase at a restaurant within an hour. The Powerful Impact of Online Listings There are similar statistics for online Continue Reading
Why Customer Stories Make the Best Content
One of my favorite types of content to create and share is customer stories. Creating a customer story starts with first asking one of your happiest loyal customers if they would be willing to share their story about your product, service or company as a blog post or testimonial. If they say yes - then you can do an interview over the phone or via Zoom. You could also email them the questions to Continue Reading
5 Tips for Effective Calls to Action
Calls To Action are critical to help your business reach goals and measure the effectiveness of your online presence. It's important that you choose clear CTA's and place them strategically within your site. Calls to Action help create a sense of urgency, and guide the user to take a specific next step resulting in a conversion that meets or exceeds the goals you Continue Reading
How to Find Blog Topics Every Single Month
If you're lacking a content strategy for your business or just need help writing articles for your blog, newsletters, or social media reach out today. We have writers on staff to take the burden off your plate and make you a content wizard. Watch Other Marketing Minutes Owning Vs Renting Your Online PresenceThe Mystery Behind Viral ContentWhy Customer Stories Make the Best Content Continue Reading
