Google Analytics is an incredibly useful tool that can provide you with lots of valuable data about your website, but are you taking advantage of all it can do? If you don't have time or interest in learning the DIY aspects of Google Analytics, you can still access all of this information easily. It will help you measure your traffic and get a much better understanding of how well your site is Continue Reading
Search Engines
Avoid Duplicate Content on your Website
Do you have multiple pages on your website with similar information? Why should people or search engines choose one page over another? It can be hard to decide and that is why you should avoid having multiple pages on your website with identical information featured on them. Make your content unique to have the biggest impact online. Be unique. Avoid duplicate content. Search Engine Continue Reading
Five SEO Essentials Made Easier with WordPress
Much of what we need to do with SEO starts with marketing essentials - insight, creative writing, and the right tools. These five SEO essentials are easy to implement if you have a Wordpress website because you can easily add and edit page content, including title tags, meta description, and alt tags. Before you begin, you must know who you are writing to (target audience), and what you are Continue Reading
Quick Tips for a BIG Impact on Your SEO
If your website has some outdated content, broken links, or missing images, these are relatively quick and easy fixes that can impact SEO in a big way. Also, being aware of the basics helps you prevent issues that can have a negative impact on your website performance such as creating broken links or 404 pages by deleting pages or posts without putting redirects in place. You'll also want to Continue Reading
How to Use Google Alerts to Your Advantage
Google Alerts is one of the marketing gems out there that not enough people utilize, and the best part about it is that it's free. Simple to set-up and use, Google Alerts can and should become part of your daily routine. All you need is a Google/Gmail account, and you can have valuable information flowing into your Inbox in minutes. Use Google Alerts to: Tips for Better Use of Google Continue Reading
Content Marketing Essential: Google Alerts
As a marketer or business owner, Google Alerts are essential - especially for content marketing. Google Alerts is a free Google tool that sends you email alerts of the latest relevant results, based on the search terms you specify. Why set up Google Alerts? Google Alerts provide content marketing ideas, competitive research, customer insight, and so much more. Once you start using Google Continue Reading
