If your website has some outdated content, broken links, or missing images, these are relatively quick and easy fixes that can impact SEO in a big way. Also, being aware of the basics helps you prevent issues that can have a negative impact on your website performance such as creating broken links or 404 pages by deleting pages or posts without putting redirects in place. You'll also want to Continue Reading
Search Engines
How to Use Google Alerts to Your Advantage
Google Alerts is one of the marketing gems out there that not enough people utilize, and the best part about it is that it's free. Simple to set-up and use, Google Alerts can and should become part of your daily routine. All you need is a Google/Gmail account, and you can have valuable information flowing into your Inbox in minutes. Use Google Alerts to: Tips for Better Use of Google Continue Reading
Content Marketing Essential: Google Alerts
As a marketer or business owner, Google Alerts are essential - especially for content marketing. Google Alerts is a free Google tool that sends you email alerts of the latest relevant results, based on the search terms you specify. Why set up Google Alerts? Google Alerts provide content marketing ideas, competitive research, customer insight, and so much more. Once you start using Google Continue Reading
Don’t Google Your Own Business
It may seem like a harmless thing to do, but it's not a good idea. "I've been Googling my business, and I don't rank in any results!" A word of caution: Don't Google your own business repeatedly to "check" on how you're doing! Why? For those of you who know why you should never do this, let this serve as an important reminder. For the rest of you who haven't heard why this is such a Continue Reading
Common Terms We Use – Defined
AI stands for Artificial Intelligence, and in marketing it allows companies to deliver highly personalized interactions with customers and prospects. AI can use consumer data hidden in keyword searches, social profiles, and more for a more effective digital experience. ADA Website or having an accessible website enables businesses to be reached and used by more potential customers and limits Continue Reading
TRICKY! Who is that bill from? What is it for?
Some online business directory companies use questionable business tactics to get your business. Pay attention to the invoices you receive and make sure you're paying for services you've requested and agreed to receive. This is advice that can be applied in many aspects of life, but today we're talking about bills that you might receive from business directory or online listing companies. Watch Continue Reading