If you read any marketing news or have spent any time on the Internet AT ALL in the last couple weeks, you’ve probably heard about the newest social app, Threads. It’s clear by the insane growth of the app in just a week that many people are in need of an alternative social text outlet. The app gained over 100 million followers in less than a week, making it the fastest growing online Continue Reading
Social Media
10 Updates Your Social Community Wants to See
As social media algorithms become more sophisticated, so do the content palates of the users that play into them. Social media users are starting to understand how their engagement with social media posts will curate their feed. This means if you want to keep their attention and engagement, you need to start posting updates your social community wants to see. But how do you Continue Reading
How to Handle Fake or Spam Reviews
Has your business been working diligently to keep reviews top-of-mind only to find that you have been hit with a spam review on Google or Facebook? This can be frustrating when you are working hard to build a strong online reputation for your company. Here's what you can do to help manage fake or spam reviews: On Google: Google will assess reported reviews based on Google's content Continue Reading
3 Potential Reasons Your Page Isn’t Ranking Well
So you've optimized a page on your website, but it's not ranking well in Google SERPs (search engine result pages) for the keyword you've optimized it for. While optimizing your pages may seem like it should be an easy task, there are many ranking factors and best practices you need to consider when crafting content. Ranking well is most often not something that happens by accident or without a Continue Reading
Instagram Basics
Hold on to your hat! Since 2023 Instagram saw a whopping 80% of Instagram users say that they use the platform to research products and services, and 90% of them follow at least one business profile, according to the latest statistics by EmbedSocial. With so many businesses building their Instagram communities and millions of active users logging in every day, it’s important to know how to best Continue Reading
Promoting your Video on Social Media, Beyond YouTube
Video is essential to successful marketing in today's world. Videos can help you tell your story in a way that the written word cannot. Whether your video focuses on how-to/education, product introductions, testimonials, behind-the-scenes, interviews, or something more on the entertaining side- whatever creative ideas you can dream up, there are so many ways to use your video. Let's take a look Continue Reading
