Why Blog? In a nutshell, blogging is adding fresh, relevant content to your website on a regular basis. Feel like you are in an industry where "nobody is blogging"? This is not an excuse for you to follow suit, but an opportunity to stand out to your customers, prospects, stakeholders, and search engines! Reasons to Start a Company Blog Now: There are so many great reasons to blog! But Continue Reading
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If You’re Using an Image You Found on the Web, You’re Stealing
Do you know the rules behind using images and graphics from the web? How about the differences between a copyrighted photo and one under a Creative Commons license? Let's discuss the correct way of using images found on the Internet. The information applies to taking an image you find online and posting on social media, your blog, or any other marketing materials. Images 101 - Copyrights and Continue Reading
3 Simple Rules of Copywriting
Marketers need to be awesome writers (or know one) in order to get their message communicated. Whether you are doing traditional marketing like print brochures or direct mail, or online marketing like social media or email marketing, compelling writing is essential. The good news? Great copywriting has some no-nonsense rules that simply need to be followed: Write with purpose To connect Continue Reading
The Five Step Social Media Strategy
Many companies, both large and small, in both the metro and rural communities, are seeing the far-reaching positive effects of social media for their business. It allows marketers to connect with their customers in new (more human) ways, and gives consumers more power to share their feelings about a brand. But before jumping into social media, businesses should do some thoughtful Continue Reading
5 Instagram Mistakes You’re Probably Making (And How To Fix Them)
Are you guilty of any of these Instagram mistakes? If so, you're not alone! But don't worry, we're here to help and guide you through social media changes and best practices. Read on for tips on how to fix your mistakes and improve your Instagram strategy. And, before we dive in, make sure if you're a business on Instagram, you're set up with a business account! Common Instagram Continue Reading
Building Relationships to Build Business
You may have noticed that the culture at Vivid Image is, well a little bit “different”. Vivid Image staff is very intentional about finding our true leadership gifts and communication styles so that we can make the best team. "Our culture is built on authenticity, where our work is truly an extension of our true selves. Being part of such a supportive team is what motivates me every Continue Reading
