Google is always changing something. “Reviews from the web” adds reviews from other websites, on Google’s search results Knowledge Panel. When you search Google for a business, Google displays the business’ address, phone number, hours, website and various other information. This space is referred to as a Knowledge Panel. A Knowledge Panel should provide you with the information you need to find a Continue Reading
Search Engines
Google’s Hate Speech Policy Expansion
Content that promotes hatred, violence, & attacks against groups of race or ethnicity, age, religious beliefs, disability, gender, sexual orientation, gender identity, or veteran status is considered hate speech. Google has been adding on to their hate speech policy. Most individuals and businesses don’t want their ads to be shown next to content that doesn’t coordinate with their core Continue Reading
Good Content Positively Affects Google Ads
How Great Content Improves Your Ad Performance When Google recognizes that your landing page content matches the search queries and ad content well, your quality scores improve. When quality scores improve, it contributes to a higher ad rank. A higher ad rank will increase the chances that your ad will achieve a higher ad position, heighten your ad auction eligibility, potentially lower your Continue Reading
The Secret to Gaining More Customers
How do you normally find restaurants, retailers, and service providers? Do you search online for options? Many people do. This is the powerful impact of online search listings. A recent statistic indicates that 85% of people who search online for a restaurant make a purchase at a restaurant within an hour. The Powerful Impact of Online Listings There are similar statistics for online Continue Reading
How Do You Ask For a Review?
People and search engines read reviews and look at the star ratings, how recent the reviews are, and the content within the reviews. Reviews are becoming more prominent in online listings and a key factor in your online reputation. Because of that we recommend that you pay attention to your reviews, ask for them and respond appropriately. Ways You Can Ask For a Review It can be quite simple. Continue Reading
Take Advantage of Google’s Image Ad Extensions
Google Image Ad Assets To bring a more visual aspect to your search ads, you can use "image ad assets" within Google Ads. Image ad assets allow you to show an image next to your search ads to make them more appealing, which can help increase user engagement with your ads. If you choose to utilize image ad assets, make sure the images are highly relevant representations of what you’re Continue Reading
