Content that promotes hatred, violence, & attacks against groups of race or ethnicity, age, religious beliefs, disability, gender, sexual orientation, gender identity, or veteran status is considered hate speech. Google has been adding on to their hate speech policy. Most individuals and businesses don’t want their ads to be shown next to content that doesn’t coordinate with their core Continue Reading
Search Engines
Good Content Positively Affects Google Ads
How Great Content Improves Your Ad Performance When Google recognizes that your landing page content matches the search queries and ad content well, your quality scores improve. When quality scores improve, it contributes to a higher ad rank. A higher ad rank will increase the chances that your ad will achieve a higher ad position, heighten your ad auction eligibility, potentially lower your Continue Reading
The Secret to Gaining More Customers
How do you normally find restaurants, retailers, and service providers? Do you search online for options? Many people do. This is the powerful impact of online search listings. A recent statistic indicates that 85% of people who search online for a restaurant make a purchase at a restaurant within an hour. The Powerful Impact of Online Listings There are similar statistics for online Continue Reading
How Do You Ask For a Review?
People and search engines read reviews and look at the star ratings, how recent the reviews are, and the content within the reviews. Reviews are becoming more prominent in online listings and a key factor in your online reputation. Because of that we recommend that you pay attention to your reviews, ask for them and respond appropriately. Ways You Can Ask For a Review It can be quite simple. Continue Reading
Take Advantage of Google’s Image Ad Extensions
Google Image Ad Extensions Google announced during their most recent Marketing Livestream that image ad extensions are now available for use globally within Google Ads. Image ad extensions allow you to show an image next to your search ads to make them more appealing, which can help increase user engagement with your ads. If you choose to utilize image ad extensions, make sure the images Continue Reading
Try the Google Business Profile Post Option
Google has a feature that will help you catch customers' attention and draw them to your business listing in Google search. You can now post special events, announcements and promotions on your Google listing. If you've already claimed and verified your business/organization you'll be able to create a post immediately. Otherwise, you'll need to complete the claiming process first. How To Continue Reading
