Marketers need to be awesome writers (or know one) in order to get their message communicated. Whether you are doing traditional marketing like print brochures or direct mail, or online marketing like social media or email marketing, compelling writing is essential. The good news? Great copywriting has some no-nonsense rules that simply need to be followed: Write with purpose To connect Continue Reading
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The Five Step Social Media Strategy
Many companies, both large and small, in both the metro and rural communities, are seeing the far-reaching positive effects of social media for their business. It allows marketers to connect with their customers in new (more human) ways, and gives consumers more power to share their feelings about a brand. But before jumping into social media, businesses should do some thoughtful Continue Reading
5 Instagram Mistakes You’re Probably Making (And How To Fix Them)
Are you guilty of any of these Instagram mistakes? If so, you're not alone! But don't worry, we're here to help and guide you through social media changes and best practices. Read on for tips on how to fix your mistakes and improve your Instagram strategy. And, before we dive in, make sure if you're a business on Instagram, you're set up with a business account! Common Instagram Continue Reading
Building Relationships to Build Business
You may have noticed that the culture at Vivid Image is, well a little bit “different”. Vivid Image staff is very intentional about finding our true leadership gifts and communication styles so that we can make the best team. "Our culture is built on authenticity, where our work is truly an extension of our true selves. Being part of such a supportive team is what motivates me every Continue Reading
Free Fonts and Graphics Guidance in Today’s World
Right now we are all navigating some interesting times that are possibly requiring your businesses to operate a little different (or maybe a lot different). This may include needing to help with your marketing or pulling in someone at your organization who hasn't worked with it as much. If this is something you have had somebody else doing for a period of time, there may be a few things to be Continue Reading
How Can I Use Email to Reach More Customers?
Email marketing can be a more powerful tool than ever before for keeping your customers informed about what is new for your business, building brand loyalty, and staying top of mind. Follow these steps to reach more customers with email 1. Keep Loyalty Many people are having to shift priorities and try new brands due to availability, staffing issues, convenience, or simply a lack of Continue Reading
