Facebook Ads & Google Ads are two different digital marketing platforms. They both provide great avenues of advertising, but have different benefits depending upon your current business goals. Some people decide to go with one or the other, while others utilize both to help them achieve maximum results. Facebook Ads Facebook Ads are passive ads, meaning the ads are displaying to people Continue Reading
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The Mystery Behind Viral Content
Creating viral content involves creating a fantastic experience for the reader or viewer, and it is something every small business owner or marketer tries (or should be trying) to do. What makes a piece of content go viral? Some people seem to have the Midas touch when it comes to virality, while others struggle to get their content seen by anyone other than their mom. So what is the secret to Continue Reading
The Rise of “Near Me” Searches Increases the Importance of Google Business Listings
People are typing phrases like "hardware store near me" or speaking into their device "foot doctor nearest me". The way we search has changed forever, and search engines like Google are continually trying to keep up with our habits. The rise in this type of search really means people are tired of search results that don't pertain to them, and an attempt to cut through the clutter and get to the Continue Reading
5 Ways to Find Blog Topic Ideas
One of the biggest obstacles to maintaining a blog is finding blog topic ideas to write about. You know that writing content for your readers helps position you as the expert and shows Google that you are worthy of being on the search engine results page. Ideas You Can Use Now! Continue Reading
How Reviews Helped a Local Realtor Sell A Home
I’ve previously shared information about how reviews are valuable, and that more and more people are looking at reviews prior to purchasing a product or doing business with a company. Attributing business success to reviews is another story. That puts proof to the value of reviews. True Value of Reviews At Vivid Image, we work with The Broll Team - Keller Williams Integrity Northwest, a real Continue Reading
Reviews Show Right in Google Maps!
If you don't have a Google Business Profile for your business, now is the time to create one! Having a listing will allow you to take control of your business's online reputation and make sure that potential customers are seeing the best reviews of your business. Once you have a listing, you can start monitoring your reviews, responding to them, and publicly thanking your loyal customers. If Continue Reading
